Synas logo usage guidelines

The Synas logo, wordmark, and symbol are important expressions of our brand identity. These few simple rules will help you use our logo, wordmark, and symbol to communicate the Synas brand most effectively.

The Synas logo

This is the Synas logo. It is our primary graphic device and should be the first choice when choosing a graphic element to represent the Synas brand.

Synas-logo-onyx
The Synas logo. Minimum digital size: 25 pixels (height)

Logo clearspace and margins

When using the logo in a design or placing it next to other visual elements, you should ensure that it has plenty of room to breathe. This is where clearspace and margins come in to play.

Synas-logo-clearspace
Logo clearspace

Logo + color

Our color logo combinations

Synas-logo-onyx-bg-pink Synas-logo-onyx-bg-lilac Synas-logo-onyx-bg-opal Synas-logo-pink-bg-lilac
Synas-logo-white-bg-black

 

Synas-logo-black-bg-white

 

Synas-logo-pink-bg-onyx

 

Synas-logo-opal-bg-onyx

 

 

Color palette

Our color palette 

Synas Pink

Hex
#F5C8D4
RGB
245, 200, 212
CMYK
1, 25, 5, 0

Lilac

Hex
#C099AF
RGB
192, 153, 175
CMYK
25, 42, 16, 0

Opal

Hex
#AAC7C6
RGB
170, 199, 198
CMYK
34, 11, 20, 0

Coral

Hex
#545F66
RGB
84, 95, 102
CMYK
69, 53, 48,22

Onyx

Hex
#35393C
RGB
53, 57, 60
CMYK
72, 63, 59, 52

 

Symbol

This is the Synas symbol. The symbol can be used on its own in certain, very specific situations when the context and association with Synas is clearly established and controlled

Synas-symbol-onyx Synas-symbol-coral Synas-symbol-black
Synas-symbol-pink Synas-symbol-opal Synas-symbol-lilac

 

Thank you!

If you are having trouble with anything in this guide, you are missing brand elements from the brand package, or you are unsure if your communication best represents the Synas brand, please contact us.

 

Need help?

Every company, regardless of size or age in the market, needs a logo that will help define their brand and identify who they are to customers. Contact us if you need help with your brand!