Why content marketing works

Valuable content engages and converts

Storytelling is a powerful tool in a company's marketing strategy. It attracts and engages customers - the inbound way.

But what is valuable content? It is using storytelling to communicate your brand, product, and service engagingly and getting people to remember your story.

What customers say about us

We have used Ove Sjøstrøm as a course instructor and speaker on several occasions. Ove is passionate about storytelling as a tool in communication, and he knows how to engage an audience.

Tonje Marie Schreiner
Marketing Director, Sparebanken Vest

Ove Sjøstrøm has helped us with content production for several years. He is a very talented storyteller and manages to convey precise messages that are relevant to our target audience.

Kristin A. Stave
Head of Communications and Marketing NHHE

Meet Ove Sjøstrøm, Chief Storyteller

Ove Sjøstrøm is Chief Storyteller at Synas. He has over 20 years of experience from the media and communications industry with a background from TV 2, BT, Discovery, Apriil, NHH, Schibsted and Speaklab. Sjøstrøm is an experienced journalist who in recent years has worked mostly with content marketing, both text and video. He has been affiliated with Schibsted Partnerstudio as a content producer and project manager. From February 2020, he became the academic leader and editor of a new content initiative in Media Bergen. In 2022 he joined Synas with responsibility for content production and storytelling. Ove is also a board member of the international journalism conference "The Power of Storytelling".

"Storytelling goes beyond just selling a product; it's about building a relationship with your audience by sharing stories they can relate to and that engage them" - Ove Sjøstrøm

Get started

Book an introductory call with us here. 

With our marketing-for-hire offering, we can supplement your existing marketing team with video marketing, content marketing, designs, campaigns, and more, or take care of all your marketing, PR, and communication needs.  

It would be great if you could let us know what you need help with. If you are unsure, then no problem at all.