When Stem Media, production experts, and cloud technology resellers from Australia needed creative help for a full-page advertisement in a local trade magazine, they came to Synas.

The assignment was to create an appealing and easy-to-understand advertisement for the content+technology magazine that shows the flow and integration between multiple brands and tech products.

From concept to visuals.
How we worked with Stem Media

The team from Stem Media provided the initial concept and copy for the full-page advertisement. Synas created the visual concept and the creative result and prepared the files needed for the magazine (print and digital).

Emilly Dawson, Managing Director and co-founder of Stem Media wanted to show the user flow for a journalist working with multiple integrated tools with an end-to-end cloud workflow. A complex combined offering with multiple products had to be explained visually and clearly, including showing interfaces and key features and workflows. To encompass the concept and elegant integration between products Dina, Mimir, and CuttingRooom, the creative needed to be:

1. Easy to understand
2. Informative 
3. Appealing 

The creative result 

• Attracts viewers.
• Uses elements of Nordic nature to connect Stem Media with the Norwegian brands they represent. 
• Shows the products /brands and their connection.
• Includes a clear "invitation" to the target audiences
• Includes brief introductions and USPs.
• Teases the viewer with user interface images.
• Connects the products to the Stem Media brand. 
• Clear call-to-action 

Take a look at the final result of the magazine advertisement.

Emily Dawson (to the left) from Stem Media with Beth Colson from Nexilis Media at the IBC 2023. 

The testimonial from Stem Media

"Synas is fantastic to deal with. They are always fast, efficient, and right on the mark when it comes to the brief. The Synas team really are some of the best creatives we have had the pleasure of working with,"  said Dawson. 

About Stem Media

Stem Media was founded in 2010 in Australia, providing workflow consultancy, production technologies, and solutions for broadcasters. The team has worked with clients such as TVNZ, Sky News Australia, ausbiz, and many more. See their customer stories here.

Stem Media represents the Norweigan technology companies Mimir and Dina in Oceana. 

The Stem Media team has worked with Synas for many years, from our mutual background in media tech. We have created website designs and implementations, campaigns, banners, brochures, sales presentations, and more, working closely with the Stem Media team to help them with their product marketing execution and brand profile.

Book a meeting with us to learn more.