The success of developing a customer engagement program with a user-driven meeting arena, such as the yearly Fonn Group User Summit, lies in careful planning, coordination, and communications, both internal and external. 

 

 

Success on an international scale for a B2B product technology company requires more than developing a fantastic product or solution.

To grow and build its reputation as trustworthy and innovative, a brand that "everyone" wants to be a part of, Fonn Group arranges a yearly User Summit for its customers and key prospects. The event concept, project management, program work, marketing, and execution are done by Synas in close collaboration with Fonn Group. 

At the User Summit 2023, customers and end-users of Mimir and Dina shared their experiences, learnings, ideas, and workflows with an audience of 120+ customers, prospects, and partners. 

The User Summit rotates to a new location yearly with a selected co-hosting customer. This year, the event was held in London, close to the GB News headquarters. GB News opened its doors to the summit attendees with a tour that was part of the event program. 

An engaged audience spent two days together, with keynote presentations from the NY Times, GB News, Formula E, TV Syd, NRK, the University of Volda, and others. See this year's program here. 

The testimonial from Fonn Group

"Synas has been instrumental in building up Fonn Group with companies as an international success story.

We developed the User Summit concept with Synas as a meeting place for our customers to share their ideas and challenges, discuss, and network.

Synas has been involved from ideas to execution, including developing the program, speaker follow-up, logistics, and bookings. With their exceptional branding, marketing, and communication skills, our yearly User Summit is a huge success as a must-attend meeting place for our customers." 

Learn more about Fonn Group with companies here.

Håvard S. Myklebust, CEO of Fonn Group and Executive Chairman in Mimir and Dina. 

How we did it 

The success of developing a customer engagement program with a user-driven meeting arena, such as the yearly Fonn Group User Summit, lies in careful planning, coordination, and communications, both internal and external.

The customers spend their full days at the event at their own expense. To make sure it's worth it and to build a concept that no one wants to miss out on, every bit of a piece needs to be done right. 

To ensure the event's success for Fonn Group, Synas has delivered a range of services for the customer: 

• Planning and coordination.
• Program/agenda work
• All promotional assets, with copy and designs
• Video teasers for Social media
• Website landing page
• Press releases and speaker announcements
• On-site and on-stage branding elements
• Posters, designs for keynote presentations, signage, prints, and more
• Giveaways
• Communication plan and execution
• Bookings (venue, hotel, social events, transport, tours, etc.) 
• Partner sponsorship program 

Key success factors for arranging a customer event

Planning and logistics

Finding the right venue with the best location, booking AV and event production, accommodation, food and drinks for your breaks, transport, dinners, and more. We ensure everything is taken care of. 

Building the program

From the initial ideas to programming the event agenda, inviting customers and other speakers, updating, announcing, and coordinating. Synas ensure that everything is done professionally and efficiently. 

Promoting the event

We ensure that all promotional assets for your event invitations, website, program, announcements, banners, ads, print, videos, templates, and more look amazing and are clear and informative. 

Book a meeting to learn more

We would love to tell you more about our marketing-for-hire services and how we can help you grow and work efficiently with your sales and marketing. 

Book a meeting with us here to learn more.